name:
english:  Pete Hoang
chinese: Hoang Duyen Hung


website address:
http://pete.hoang.com
http://mod7.com


hometown:
Hanoi, Vietnam 1975-79 ~ Calgary, Alberta 1980-96 ~ Vancouver, BC 1996-present…I live in Vancouver, but Calgary is my home town.

software used:
Same as anyone else really…Photoshop/ImageReady, Director, Flash, Dreamweaver, Illustrator, etc, etc.
artist statement:
pete.hoang.com was originally a portfolio site. Since, I no longer have an interest in the portfolio format, pete.hoang.com is in a state of transition. For Asian Heritage Month I have created this special edition site. Future issues of pete.hoang.com will roll out soon after. My plan is to make pete.hoang.com a much more personal, emotive and, consequentially, a more compelling space.

design influences:
Designers that inspired me early on: Saul Bass, Reid Miles, Designers Republic, Rudy Vanderlans.
Musicians that inspired me early on: Public Enemy, Sonic Youth, the Orb.
Current influences: thrift store archaeology, toy cameras, and the webdesign community.

introduction:
As part of Asian Heritage Month, Mo-Ling Chui, Banff Centre for the Arts, initiated a series of interviews with 5 Asian-Canadian web designers. David Yu, Vicki Wong, Calvin Sun, Ben Cruz and I were asked to participate. The complete set of Q&As are available on the Asians-In-Space website.

This edition of pete.hoang.com was designed as a companion peice to my Q&A. Please enjoy. Happy Asian Heritage Month.

Sincerely,

Pete Hoang.
pete.hoang.communication.design
fine purveyors of sight sound experience
pete@hoang.com

what you like most about the web medium?
Alternative and independent content first attracted me to the web. Later, the attraction was the community of inspiring individuals. Buying books online is great, but I'd rather learn and share. I really appreciate all the people who inject sincerity and emotion into the web.

how does being asian influence your design aesthetic/process?

While my childhood friends grew up with Kraft Dinner and Mickey Mouse, I grew up with Kung-fu instant noodles and the Monkey King. All my life, I have been surrounded by a mosiac of cultural codes and my eyes have always been open. I remember in grade 3 our class took a trip to Chinatown. Many of the kids were shocked with the strange sights, sounds and smells. I was offended by their ignorance but proud that I had experienced more than the average kid.
Growing up between two cultures forces you to keep an open mind. I don't think "in the box", because my world was never defined by hard angles and straight lines. I live in a world of mixed up images, motifs, beliefs and value systems. If I don't observe, question and analyze, I am destined to be swept to one extreme or the other. It's this cultural insight and conflict that informs my design process. Being Asian-Canadian empowers me with two very important qualities: perspective and empathy. Design is a solution based industry. Perspective helps me innovate. Empathy helps me understand.

what audio cd is in your mac right now?

"And then nothing turned itself inside-out" - Yo La Tengo

favorite magazine/webzine:

kaliber10000 is my favorite, kiiroi.nu and shift japan are a close second.
favorite film or tv show right now:
Spike Lee's "Do The Right Thing" is my favorite movie but for Asian Heritage month I'll say "Fallen Angels" by Wong Kar Wai.

favorite brain food:

ruby red grapefruit juice

favorite hang out spot:
Most of my time is spent in front of the mod7 dirtcam.


wise words passed down from your ancestors:

Chinese proverbs are too long to remember and even harder to repeat. I'll have to cheat on this one. In an interview, Bruce Lee explained: "...water can flow, or it can crash. Be like water my friend."